New Apple Product: MacBook Wheel!

This scoop from The Onion News Network…
Apple Introduces Revolutionary New Laptop With No Keyboard

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Letter to Steven P. Jobs

 
Dear Steve,

I appreciate your letter and would like to wish you the best in your recovery. I am relieved that you and your family have the medical answers that you need.

I would also like to offer my apology to you. Your health is your private matter and it should remain so. Like many people in the Apple community, when there was news of your health, whether truth or rumors, I listened, read and paid attention. So the media kept reporting it. I wish that I had the discipline to ignore the news related to you and Apple, but I don’t.

Since I was a young kid, Apple has been part of my life. From the Apple ][ that was in my classroom, the Macintosh Classics at college, my switch from PC to Mac in 1999 to today with my MacBook Pro, iPhone, iPod(s), PowerMac, etc. (I even had a NeXT Cube in the early 90s!)

It is obvious that your vision, design aesthetic, and desire to create products that are insanely great (not just really good) has left an indelible mark on Apple’s products and the expanding Apple community.

And beyond your work at Apple, you have transformed the world. We love and care about you because of it. I cannot apologize for caring about you, that would be disingenuous. My apology is for feeding the press reasons to invade your privacy.

At some point, nature will force you to retire from your position at Apple. That will be a sad day. But I know that I have forever been changed by you, inspired by your work.

Again, best wishes for your health and I am looking forward to Phil’s speech tomorrow at Macworld.

From A Member of the Apple Community

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Twitter as your Blog?

Thinking back to my audio interview with Lisa Dilg (@pprlisa), she talked about how Twitter was like her blog. What would she say that she hadn’t already posted on Twitter?

And she has a good point.

For businesses that are short on time, perhaps focusing on conversations on Twitter is more valuable than developing readership on a company blog.

davelafferty-reply

But of course, there is a downside.

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Twitter is about the moment, the “right now.” In three months, Twitter posts have lost their power and relevance. And Twitter posts don’t help significantly with search engine optimization.

olivermayor-reply

So take a step forward. Rather than Twitter replacing the blog, let Twitter inspire the blog.

If you are short on words for your blog, here is something to try:

  1. Go to http://search.twitter.com/ and search for your Twitter ID or keyword.
  2. Browse through the list and click some of the “Show Conversation” links.
  3. If you are inspired, pick the key Twitter post, take a screen capture, and post to your blog.

Do you already do this? Share some comments and links. And thanks to @coreyfreeman, @DanteExplorer and @darkolives for the conversation.

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How Networking is Supposed to Work

Yesterday I experienced a magical moment that the social networks made possible. And Dennis Stevenson beat me to the punch with this great article about the experience.

Here is my 2 cents to add:

  1. Be yourself on the social networks.
  2. Real connections happen if you try.
  3. Listen actively.
  4. Help people and ask for help.
  5. Let the universe work out the details.
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Borders Makes Two Mistakes

Early this morning, I got an email from Borders about a store closing sale.

“What? Is Borders closing? OMG! I love Borders! No!!!”

Then I realized that it was just for a store in Sacramento. Whew. And I guess I can’t use this coupon.

That was mistake number one.

A few hours later, I got an email correction. Yes, it was in fact just for the Borders store in Sacramento and the coupon was only good at that store.

And that was mistake number two.

Borders missed a huge opportunity. Yes, it was good to send out the correct information in the second email, but why not include a 40% off any item at any store just for today coupon? You had my attention and then you told me, “Nothing to see here, please move along.”

Hopefully, they figure this out before more stores end up closing.

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Reboot

This economy is making people crazy.

After five years of dedicated service to World Wide Web Communications, I was laid off on December 5th, 2008. (Just in time for the holiday season!) Crazy because I was the visible voice in the community. (Perhaps that was the wrong message?)

So far my friends and colleagues have been extremely supportive, which is testament to the concept of building your network before you need it.

It is time to reboot my career and start the next chapter. Wish me luck!

(P.S. If you know a web development company that needs someone like me, let me know!)

Posted in Being Human | 2 Comments

Candidate Search - Case Study for Building Your Network

The company that I work for is looking for a sales person. Yes, we are looking to hire in this down economy. But that isn’t the story here.

The story is how we announced the job posting, which started several years ago. It started when I signed up for LinkedIn when it was a very young service.

Over time, I meticulously built my network. I focused on powerful business connections. Some people criticized me for not connecting to everyone, but I had a standard which I adhere to for those connections. (I use other networks, like Facebook and Twitter to connect with more people.)

And important to this puzzle, I remain visible. I don’t hide. Rather, I saw LinkedIn as an opportunity to share my knowledge, help people where I could, and write testimonials where my words could be powerful.

So the other day, we posted a job on LinkedIn. Within minutes, the flood began.

I reached out to my network, and the people reached out to their respective networks.

The quality of the applicants that we received proves the point.

Afterthought
If you are a recruiter or in the staffing business and you are not yet embracing LinkedIn, you are very late to the party. Here is your invitation to start now.

Afterthought #2
Businesses are now playing catch-up to try to leverage the value of LinkedIn. I saw its value and started building a little at a time several years ago. Perhaps you should ask me what I’m building next.

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Over 20,000 Spam Comments Blocked

For those of you that allow comments and trackbacks on your blog, you know about comment spam. The idea is that spammers will attempt to use your blog to link back to promote all kinds of wonderful sites.

Thank goodness for Akismet, a plug-in that catches well over 99% of the spam. If you aren’t using it on your blog, you should start.

In the last six months, Akismet has stopped over 20,000 spam comments on this blog. Only about 5 spam comments were let through and only 1 was a false positive. Impressive results.

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MacWorld Predictions - January 2009

Here are my predictions for the MacWorld keynote address in January. The following information comes from a completely fabricated source, in other words, I made all of it up.

Apple News Update
The keynote address will start with Steve Jobs giving the “State of the Mac” update. He will highlight the number of countries where the iPhone 3G is now available, iPhone market share, laptop sales numbers, App Store success for developers and overall revenue. In other words, “Buy Apple stock, we actually have cash in the bank and great products.”

Preview of Snow Leopard
Steve will turn over the presentation to Phil Schiller to demonstrate some features of the upcoming operating system. There will be a focus on enterprise features to better integrate with corporate networks. For some reason, my sources tell me that there will be someone from Cisco touting enterprise security and the Mac in some form. In an effort to be “green,” Apple will be offering Snow Leopard as a downloadable upgrade version to existing Leopard customers for a reduced cost. Steve will come back in to tell us that Snow Leopard will be shipping in April or May of 2009. (Coincidentally, that is when new iMacs and iLife will arrive too.)

MacPro Update
Steve will come back and introduce Scott Forstall to present the updated MacPro. This will feature the Intel Nehalem processor, support for USB 3.0, an optional Blu-ray burner, and new graphics card options. Also expected would be a refresh of the 30″ LED Cinema Display, same idea as the new 24″ version. (Side note, the 20″ display will vanish.)

AppleTV/MacMini = MediaMac
Steve will return ready to announce the next generation AppleTV update, or perhaps called the MediaMac. More HD content will available through iTunes with more studio partnerships. The FrontRow interface will be upgraded to support a partnership with NetFlix and perhaps viewing web content through Safari. iPhone/iPod Touch Remote application will get an upgrade to make this even cooler. In spite of the “Bag of Hurt” comment, there will be a Blu-ray reader on one of the models. (Side note, people will gripe that you can’t burn DVDs or CDs from the MediaMac, which is so five years ago anyway.) You will be able to connect external hard drives and stream content from iTunes libraries on the local network. And the device will support 1080p video formats. Price for this will be $299 with a DVD drive or $499 with a Blu-ray drive. And the MediaMac will have the same style as the current AppleTV/MacMini, but instead of white, the case will be aluminum with black plastic inset.

Not Mentioned in the Keynote
Shortly after the keynote, Apple will release the 17″ MacBook Pro with the updated form factor, which will ship in February. Also there will be upgrades to the Xserve line with the new Intel processors.

Not Going to Happen
There will not be a Mac tablet or mini notebook machine. Steve Jobs will not have gained 20 pounds. John Mayer will not be playing at this event.

So if by some amazing chance my predictions for MacWorld are correct, I wanted to at least make sure my post was out there early! Post your comments below with your predictions.

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Birthday Wish

Today is my birthday. Reflecting on another year, now deep into the mid-thirties (37), I look around at my family, my friends, my job, my hobbies and realize how lucky I am.

So for my birthday wish, here is what I want to change by my next birthday:

I want to dedicate more time to compose and more time to exercise. Both are activities that have taken a back seat since becoming a dad. But I know that if I can get these two things into the regular routine, I will be happier and healthier, both physically and mentally. That will help me be a better dad/husband/brother/son/friend on so many levels.

I have a year to make this change and only one person to blame if I don’t do it.

Wish me luck.

Posted in Being Human | 1 Comment